• @jbweb Some guy wrote a dissertation on the subject and used the NBA and its stars as an example. http://tinyurl.com/4bkbpu #
  • @jbweb (Continued) By that standard, I’d say Michael Jordan and Nike. A relationship where both “brands” mutually benefited for years. #
  • @KalPatel @BestBuyCMO RE: transparency and authenticity: one variable in this equation that needs to be reconciled-MDF. A big opportunity. #
  • Sequoia Capital: “Get real or go home”. #